During the hustle and bustle of the holiday season, there’s always a possibility that some of your important business associates can get overlooked. But at the same time, sending gifts to customers, clients, and employees is one of the most intelligent decisions you can make all year. According to a study by the Advertising Specialty Institute (ASI), holiday gifting in a corporate environment makes great business sense.
Each year about three-quarters of U.S. companies give holiday gifts to employees and clients, reports ASI, and nearly 70% of their survey’s participants think business gifts are essential in developing quality relationships with clients and prospects. With holiday spending increasing each year at a rate of nearly $5 per employee or client, companies are relying more and more on attractiveness, durability, and utility of the products when making their gift choices. To help guide you, we’ve put together some handy tips that will make your holiday marketing programs a hit!
1. Plan Ahead
It’s always good practice to order your holiday gifts early—think September or October—to not only ensure they’re in stock, but to save you valuable hours during one of the busiest times of the year. You also need to be aware of preparation time. ASI’s study reported that 68% of businesses give gifts featuring their custom company logo, but depending on the gift, the amount you order, and the size of the imprint, the personalization process can be lengthy. Positive Promotions includes preparation time info on our product description pages, so please take that into account when planning your preferred gift-shipping schedule.
2. Today’s Technology = Tomorrow’s Brand Awareness
Technology gifts and electronics are always a hot item around the holidays, especially with the growing number of smart devices being sold. eMarketer.com reports over 2 billion people around the world will use smartphones by the year 2018, and that number will get even larger when you factor in tablets and e-readers. Utilize the power of your brand this season with custom printed holiday gifts that capitalize on this trend. Portable power banks and USB wall or car chargers are perfect for travel and office settings. Microfiber screen cleaners and multi-functional stylus pens are also a practical choice, especially when paired with holiday-themed gift boxes that deliver extra cheer. We also offer new wearable technology, one of today’s fastest growing products, from fitness trackers and touchscreen gloves to ear muff headphones and more, all designed to put a charge into your campaigns.
3. Be Creative
Looking to get holiday gifts for valuable customers, clients and employees that are unique and different, but still manage to stay within your budget? Show off your creativity by combining the tried-and-true with something new. If you usually give out retail gift cards, try hiding the card inside a mug featuring your company logo or in the pocket of a custom fleece vest or jacket. Place a handful of sweet treats inside a tumbler or lunch bag and leave them on team members’ desks. Or include an imprinted pen with your annual calendar gift so customers can mark important dates instantly. Here at Positive Promotions, our very merry selection provides terrific ideas for making meaningful and distinctive gestures of recognition to your staff and business associates.
4. Set Yourself Up For Success
Your best customer. Invaluable company partners. Team members who went above and beyond on a big project. For certain recipients who deserve a holiday gift bigger than the norm, give a seasonal gift set that’ll make a lasting impression and keep your relationship profitable. Give a set of handy device chargers or drinkware featuring your logo or message, for a practical gift they can use on the go. Try something clients can share with employees or families, such as gourmet chocolates, packs of festive sweet treats, or cozy custom blankets for the home. And for the top executives that you really want to impress, there are wine and cheese sets, BBQ sets and more premium gifts. Beautifully wrapped and ready to present in exclusive packaging, our seasonal gift sets are ideal for spreading lasting holiday cheer.
5. Capitalize On A Full Year Of “Free” Marketing
Year over year, calendars are one of the most popular gifts to hand out to customers and clients—and one the most traditional methods of advertising. But don’t let this scare you off! If your budget prevents you from getting creative, choose from our wide variety of low-cost, high-quality greeting cards featuring festive designs and heartfelt sentiments. Many are paired with planners or calendars, to create a 2-in-1 gift that doubles your brand recognition. Or send our custom 12-month calendars, available in magnetic, e-z stick, desktop, and more. They’re a great way to send season’s greetings—and keep people aware of your brand—all year long!
When it comes to ordering custom printed holiday gifts to express appreciation for a job well done, send thanks for a successful partnership, or build relationships with customers and clients, go to our Holiday Gifts Of Appreciation collection and start checking off your gift list today. We make holiday gift-giving joyful, easy, and economical!